We create a direct connection with consumers
Our passion is the human connection. Our single goal is to build relationships -- to create the bonds of trust between consumers and brands that can only occur when we communicate authentically as people, when we are able to simply evaluate and enjoy the finest attributes of a brand’s products & services through authentic one-to-one interactions.
Sampling in the grocery store is like nowhere else in the world. Not only is it the one-yard line before a consumer’s shopping cart, but it’s also a location filled with history and expectations. Many people grew up getting grocery store samples, and it’s now their favorite part of stepping foot in a store. At SFG, we tap into that nostalgia to sample products in a fresh, yet familiar way that maximizes your return.
Whether it’s the hottest music festival, a packed sports stadium, or a renegade street festival, in-market sampling is the perfect way to connect directly to consumers. With custom build-outs for each location, we’ll perfectly tailor your experience to gain consumers’ attention.
From gyms to spas and even hotel rooms, lifestyle locations turn your sample into a miniature gift. With access to the world's largest lifestyle sampling network, we can provide your products at the perfect location.