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DARK HORSE IN-STORE SAMPLING

PROGRAM OVERVIEW

With four complex wines all priced at $10 per bottle, Dark Horse set out to prove to consumers that delicious flavor didn’t always have to come at a price. We trained a highly organized demo team to sample the wine to consumers while pointing out the rich story and flavor notes that make each wine great.

CHALLENGE

Largely unknown to consumers, Dark Horse knew that they had an uphill battle to introduce consumers to their four wines that packed an unexpected amount of complexity into a $10 bottle. Dark Horse challenged us to not only sample the wines, but to ensure that our demonstrators could speak as experts about each bottle while highlighting multilayered tasting notes and the brand story.

OUR SOLUTION

Our passion is the human connection. Our single goal is to build relationships -- to create the bonds of trust between consumers and brands that can only occur when we communicate authentically as people, when we are able to simply evaluate and enjoy the finest attributes of a brand’s products & services through authentic one-to-one interactions. 

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RESULTS

Our passion is the human connection. Our single goal is to build relationships -- to create the bonds of trust between consumers and brands that can only occur when we communicate authentically as people, when we are able to simply evaluate and enjoy the finest attributes of a brand’s products & services through authentic one-to-one interactions. 

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WE'D LOVE TO work with you

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