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In a world full of paid reviews, data breaches, digital bots, and fake news, earning trust is more challenging than ever. At SFG, we create bonds of trust between consumers and brands. We build human connections that engage the senses and allow consumers to enjoy all of the finest attributes of a brand.
For every activation, we think of the expectations, cultural nuances, and mindset of our target consumer to find the right way to reach them. And with a full suite of agency services behind each activation, we can build long-term relationships that turn consumers into brand advocates and generate sales growth for your brand.
Immerse consumers in the world of your brand through an exciting, customized activation.
Turn initial connections into long-time relationships and gain brand loyalists while generating sales lifts.
We help you create a direct connection with your consumers and allow them to experience the best parts of your brand.
While SFG is the new acronym on the block, it’s made up of a wealth of experience. We combined award-winning teams of venue based sampling, experiential event and agency services experts from Brand Connections and The Sunflower Group into one team.
Eventus, an Advantage Solutions multicultural marketing agency has also become an SFG company. Eventus will be keeping their brand name and talented staff, while offering full-service experiential and shopper marketing services that speak to the unique nuances of general and multicultural audiences.
By uniting experts from multiple complementary disciplines, SFG allows companies to immerse consumers within the world of their brand through authentic one-to-one engagements.X