We create a direct connection with consumers
In the world of marketing, nothing changes a consumer’s mind faster than a product sample. No matter how many puppies you stuff into a Super Bowl commercial, it can’t take a product from unknown to “Oh my God, this is my new favorite snack.” But a sample can.
At SFG, we know that the mindset of a shopper in the grocery store aisle is wildly different than a tourist walking through Times Square, so we tailor our approach to the environment. It’s not just being in the right place at the right time — it’s also sampling the right way to make a meaningful connection.
Sampling in the grocery store is like nowhere else in the world. Not only is it the one-yard line before a consumer’s shopping cart, but it’s also a location filled with history and expectations. Many people grew up getting grocery store samples, and it’s now their favorite part of stepping foot in a store. At SFG, we tap into that nostalgia to sample products in a fresh, yet familiar way that maximizes your return.
Whether it’s the hottest music festival, a packed sports stadium, or a renegade street festival, in-market sampling is the perfect way to connect directly to consumers. With custom build-outs for each location, we’ll perfectly tailor your experience to gain consumers’ attention.
From gyms to spas and even hotel rooms, lifestyle locations turn your sample into a miniature gift. With access to the world's largest lifestyle sampling network, we can provide your products at the perfect location.