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SKINNY COW® COFFEE NAPS

PROGRAM OVERVIEW

We made a multi-city splash for Nestle Skinny Cow Creamy Iced Coffee drinks while distributing thousands of samples to the brand's core target.

CHALLENGE

With a new product launch and sample expiration fast approaching, Nestlé needed a unique way to distribute five hundred thousand samples of their new line of iced coffee drinks. To support the campaign, we needed to quickly communicate the link between Skinny Cow's Creamy Iced Coffee drinks and the concept of a "coffee nap".

OUR SOLUTION

We quickly activated teams in eye-catching nap-themed uniforms to hit the streets of 16 major cities across the country to reach consumers during the work day. The teams made surprise visits to local offices within each city's business district, driving home the core messaging of the "coffee nap" while simultaneously distributing full-size samples.

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RESULTS

We successfully distributed all of the brand's five hundred thousand samples within the given timeframe, and the bright ensembles were a huge success, drawing in crowds of curious businesswomen. Thanks to our innovative street teams, we successfully met Nestlé’s goal of tying our approach into their existing “coffee nap” marketing campaign. We also made social sharing a priority during our sampling and surprise office visits, which gave the program additional impressions across all major social platforms.

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