At A Glance

OUR SCALE IS OUR ADVANTAGE

MM+

EVENTS

Executed PER YEAR

MM+

Samples

Distributed PER YEAR

b

Digital

Impressions

MM+

Promotion

Engagements

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NIVEA

Casa Clásico

Celebrating NIVEA Men’s partnership with Real Madrid, we created an immersive, custom fabricated barbershop that allowed fans to try NIVEA products and show their team spirit.

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NETFLIX

EL DÍA DE LOS MUERTOS

From authentic altars to recorded séances, we immersed Netflix within the Día de los Muertos celebration to honor some of the most popular deceased Netflix characters.

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NESTLÉ

SKINNY COW® COFFEE NAPS

With a quick two-month turnaround, we created a unique sampling program that introduced Skinny Cow's new line of iced coffee drinks while staying true to their creative positioning.

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E. & J. GALLO WINERY

DARK HORSE

With four complex wines to sample, our specialized training informed customers and led to an impressive purchase-to-conversion rate.

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WHY US

A HUMAN CONNECTION AGENCY

In a world full of paid reviews, data breaches, digital bots, and fake news, earning trust is more challenging than ever. At SFG, we create bonds of trust between consumers and brands. We build human connections that engage the senses and allow consumers to enjoy all of the finest attributes of a brand.

OUR APPROACH

Authentic Engagements for Lasting Relationship

For every activation, we think of the expectations, cultural nuances, and mindset of our target consumer to find the right way to reach them. And with a full suite of agency services behind each activation, we can build long-term relationships that turn consumers into brand advocates and generate sales growth for your brand. 

 
 
 
 
 

OUR TOOLBOX

PROVEN WAYS TO GROW BRANDS AND REACH CONSUMERS
  • EXPERIENTIAL
  • AGENCY SERVICES
  • SAMPLING
  • MULTICULTURAL
 

EXPERIENTIAL

Immerse consumers in the world of your brand through an exciting, customized activation.

See The Work

 

AGENCY SERVICES

Turn initial connections into long time relationships and gain brand loyalists while generating sales lifts.

See The Work

 

Sampling

We help you create a direct connection with your consumers and allow them to experience the best parts of your brand.

See The Work

 

MULTICULTURAL

Create effective activations by speaking to the unique nuances of diverse audiences. 

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Clients

We're known for
the company we keep

nestle_logo
campbells_logo
netflix_logo
a+e_logo
trutv_logo
tbs_logo
publix_logo
kraft_heinz_logo
juicyjuice_logo
nicepak_logo
sunnyd_logo (1)
p&g_logo
mondelez_logo
rockport_logo
chattem_logo
drpepper_logo
quaker_logo
gallo_logo
church&dwight
j&m_logo
godiva_logo
kelloggs_logo
clorox_logo
milani_logo
unilever_logo
pfizer_logo
anheuser_busch_logo
cholula_logo
sensient_logo
3m_logo
walgreen_logo

Contact Us

Let's Talk

Contact Us Work With Us

Kansas City

14001 Marshall Drive
Lenexa, KS 66215
T: 913.890.0900

New York

360 Lexington Avenue, 19th Fl
New York, NY 10017
T: 212.302.4141

Miami

2301 Northwest 87th Avenue, 6th Fl
Doral, FL 33172
T: 305.668.4343

Boston

300 Foxborough Blvd
Foxborough, MA 02035
T: 508.549.0909

WE ARE SFG

sfg-popup-logo-img

While SFG is the new acronym on the block, it’s made up of a wealth of experience. We combined award-winning teams of venue based sampling, experiential event and agency services experts from Brand Connections and The Sunflower Group into one team.

Eventus, an Advantage Solutions multicultural marketing agency has also become an SFG company. Eventus will be keeping their brand name and talented staff, while offering full-service experiential and shopper marketing services that speak to the unique nuances of general and multicultural audiences.

By uniting experts from multiple complementary disciplines, SFG allows companies to immerse consumers within the world of their brand through authentic one-to-one engagements.

experience growth

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